Saturday, April 21, 2018

The Martin Sorrell Integrated Marketing Legacy

Marketing Consultants R3 calculated that M&A activity by the likes of Accenture, Deloitte, IBM, KPMG and McKinsey & Company totaled $1.2 billion in agency acquisitions in 2017, a 134% increase from 2016. These companies bought creative agencies, data analytics agencies, programmatic platforms, ...

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